Credit to Rebecca James in the Syracuse Post-Standard:
You can build a better light bulb – one that uses less electricity and saves money – but how do you get people to use it?
Environmentalists from Cornell University, Ithaca and the nearby town of Caroline are betting that if you deliver a free compact fluorescent bulb to each person’s door, tucked into a reusable fabric bag, people will see the light.
On April 19, a team of more than 100 volunteers on bikes, on foot and in cars plan to deliver the bulbs to all 1,400 households in the town of Caroline, a sprawling, rural community in Tompkins County.
<!– if (parseFloat(navigator.appVersion) == 0) { document.write(”); } –>”We’re trying to show how a small, rural town can take matters into our own hands and say: This is up to us. Our international leaders and national leaders are not moving fast enough to protect our future,” said Dominic Frongillo, a Caroline town board member.
A Cornell junior from Pompey, Shawn Lindabury, wrote a grant that helped fund the project, which is aimed at increasing awareness about how people can live greener lives.
“A lot of people aren’t aware of the benefits of these bulbs,” Lindabury said. “We’re saying, hey, you can save $55 over the course of the lifetime of the light bulb and help reduce energy use in Caroline.”